HERSHEY'S
``Store Within a Store``
Hersheys's asked to create a design to be placed inside of Target stores for a ``Store Within a Store`` feel. It included designs for in-aisle, endcaps, and an overhead ``halo.``
ROLE
Creative Director
- Concepting and Design
Hershey's ``Store in a Store``
Hershey’s introduces its innovative concept of a “Store in a Store.” Drawing inspiration from their signature chocolate base color and vibrant accents found in various product packaging and candies, the fixtures and signage have been thoughtfully designed. The halo and headers feature an accordion-style design, which pays homage to their timeless best-selling product since 1969: Reese’s Peanut Butter Cups.
