CRAYOLA
Store Outpost
Crayola's Back-to-School display outpost located inside Michael's.
ROLE
Creative Director
- Concepting, design, and implementation
Branding
Crayola sought an innovative “Back-to-School” display that seamlessly integrated multiple products into a single, captivating design. The creative concept seamlessly brought together their markers, crayons, colored pencils, clay, and coloring pages. Additionally, the display cross-promoted various other craft department items, such as construction paper, pipe cleaners, and more. The result was a cohesive and enticing showcase of Crayola’s diverse range of products for students and craft enthusiasts alike.