The initial brand began with the logo.

The aim was to move away from a clinical marketing approach and embrace a more enjoyable and thrilling ambiance.

Deliberately selecting two shades, purple and blue, for the logo ensured a connection to aquatic themes, while the inclusion of purple also served to distinguish Aquariumstuffers from its competitors.

For the promotional pieces, we used heavy black lines and font weights against the secondary background colors of blues and oranges.

The blue and orange bands represented the water and land colors from animal environments represented in the inventory.

This was continued through print and digital material.